When you market a business, you generally have growth on your mind. You have an idea of what you want, and then you take action to go for it. Being able to align these goals with the right initiative is going to get you further than if you just focused on growth alone. Customer experience is a focus you should always consider, as the growth is going to come from giving great experiences and having them provide even better feedback.
Growth won’t just happen overnight. Here are some ideal strategies that can help you get the best growth results possible.
1. Be Aware of the Business and Industry Trends
What is working for others? What is working for the competitors in your field? Knowing this is going to help you get a foot ahead of the others that might be reaching their growth potential, while you’re still too far behind.
2. Organize Your Own Business Event
Events are something that not many think about, but when you want to put yourself and your business out there, this is one of the most productive and efficient ways to do so.
It's also important to hire or invite professional motivational speakers to the event as this can bring in more interest and traction.
3. Focus on the Digital World
The digital world is constantly changing and expanding. By identifying your market now, you won’t have to worry about doing so later. You can potentially reach millions, or even billions, of clients and customers through the digital world and the marketing that is done within it.
4. Know Your Audience
Knowing your audience should have been the first thing taught to you in marketing class. By knowing your audience, you’re better able to deliver a message or information people would need to make an informed decision. Pushing customers to your business helps your business, but knowing how to do this means knowing what they want.
5. Consider a Client or Customer Competition
Involving your customers and clients in a competition is going to get them to take part in what you have to offer. You’re easily able to increase your online presence through the use of this giveaway. You can leverage off another company’s audience if you want to work together on the competition.
6. Work on Your Online Presence
Maximizing online reach is one of the fastest ways to grow your business. So, create your own website, if you haven’t already, and be active on social media channels. If you already have a good online presence, figure out how you can make the most of it. Could you open an e-commerce shop? Can you create an emailing marketing list? Think about how to use your website and social channels to drive traffic and reach potential customers.
7. Enlist the Help of Influencers
Social media influencers can help increase brand awareness online, sometimes even at a lower price than traditional media outlets. Influencers can more easily put your offer in the feel-good zone for readers. You can also use influencers as part of a brand ambassador program or to foster a giveaway on your behalf.
8. Switch Up Your Tactics Every Quarter
Measure your results and reevaluate them about every quarter. You can keep the practices that are working for you but replace those that are ineffective. Frequently surprise your audience with new features, and a new audience might show up, offering more business.
9. Have a Budget to Work With
Having a budget is a must since you need to know how much to spend on your growth efforts. You should always have a decent amount of money to put towards marketing, as you need to make sure you can pay to advertise.
10. Launch Something New
Maybe you started working with a new influencer, company, brand or launched a new product or service. By spreading the news, and letting others out there know, you’re essentially building a name and the exposure you will get along with it. Everyone loves something new; why not give it to them?
11. Do You Have a Referral Program?
Reward your existing customer or client base with a customer referral program. Implementing a referral program means that new customers brought in can also get in on the action that you are offering. You want to show customers that you care about them, and this is one of the best ways to do so.
It's crucial to make sure you see results, so you should always be able to measure them. You want to make sure that your practices are working for you; if not, you may want to consider switching things up a bit. The marketing world is a vast one, and knowing your audience is going to help you market better.
Written by Peter Davidson
Being a senior business associate, Peter Davidson strives to help different brands and startups to make effective business decisions and plan effective business strategies. With years of rich domain expertise, he loves to share his views on the latest technologies and applications through his well-researched content pieces. Follow him on Twitter at //twitter.com/davidpeter514 or @davidpeter514.