If you want to build trustful relationships with your customers, you need to give them a chance to get emotionally connected with your company. Developing strong relationships with your existing customers plays an essential role in the success of your company. By establishing these relationships, you are more likely to earn their trust, to differentiate yourself from your competitors, and to grow your business.
Owners of small businesses have an advantage when it comes to building customer rapport. They have a possibility of connecting with their customers on a more personal level. So, they spend a lot of time and hard work to connect closely with people who believe in their products or services, and who are really excited about what their company stands for.
Read on below to learn 7 killer ways to build and improve customer relationships.
People love being heard and appreciated. Encourage customer feedback, and show them that you are listening. Always listen carefully, and try to respond promptly whether it’s a good or bad opinion about your business. Even the most negative feedback can be beneficial because it lets you discover your customers’ specific needs, and find the best solutions to their problems.
Never hesitate to appreciate your customers and connections. In addition to buying your products or services, customers also want to connect beyond the professional level. They usually feel valued whenever they are appreciated. Send “Thank You” notes to your customers, follow up on key details, or wish them a happy birthday in order to make them feel loved and appreciated.
Pay extra attention to analyzing your customers’ purchasing history so that you can create a more personalized experience for them. Also, customers feel more connected with a company when they are being addressed by their names. Personalization is a great way to show customers that your company has spent the time to analyze and learn what really matters to them. By addressing your customers personally, and by knowing their preferences, you are more likely to establish strong relationships with them.
Rewarding your customers is extremely important for the success of your business. Loyalty program Say2B lets you reward your customers with gifts, coins, and discounts. It also sends notifications with personalized targeted messages. Everybody feels happy while receiving different types of gifts or discounts. So, this loyalty program will help you keep your existing customers, and attract the new ones.
Keep your customers not only satisfied but wowed by the products and services you provide. When people are impressed, they keep coming back. So, start raising the bar on what you offer. For example, one way to exceed their expectations is to deliver your product faster than anticipated. Your customers will definitely be happy about this surprise.
Today, being present on social media is a necessity for any type of business. One of the easiest and the most effective ways to build long-term relationships with your customers is through social networks like Instagram, Facebook, Twitter, or Linkedin. Here, you have a possibility to communicate with your followers on a personal level with comments or direct messages.
In order to build trustful relationships with your customers, you need to be very transparent with them. Whenever people feel like they are told a mistruth, they are less likely to trust and to stay with a certain business. Try to admit your mistakes instead of denying the problems, and you’ll see how your customers appreciate and admire your company more. Earn their trust if you want to keep them for life.
For more insider tips and tricks, check out the Hubworks Blog or the Say2B Blog!
Written by Daria Erina
Bio - Daria heads Business Development efforts at Say2B, a customer loyalty solution that costs you nothing. Prior to that, she spent 10 years in various positions around consumer retail and consulting. Right before taking on her current role, she spent 2 years doing her MBA in Marketing. Values people, their stories and honest relationship.