Here are 7 ways you can boost your business, even if you’re working with a tight budget.
A buyer persona is a semi-fictional representation of your perfect customer that can be easily developed based on good market research and real data about your current customers. By developing buyer personas, you can visualize your ideal customers, which will help you attract the most valuable leads to your business.
Essential elements to buyer personas include aspects like-
Social media is a perfect sales tool, as well as an open line of communication. The great majority of businesses use social platforms to promote their product or service, to generate new leads, and to engage their existing customers. Raising customer awareness through social media is your key to success. All you need to do is to share a variety of high-quality content, promote your social pages on your website, and engage with your fans and new followers.
Rewards make customers feel appreciated and more attached to a company. Customer loyalty program Say2B lets you reward customers with coins, gifts, and discounts; it also sends notifications with personalized targeted messages. With Say2B communication with your customers will be on a more personal level. Everybody feels happy while receiving different types of gifts or discounts; so, using a customer loyalty program is one of the best ways to keep your existing customers and attract new ones.
Word-of-Mouth Marketing (or Referral Marketing) is one of the most powerful tools to grow your business. When current customers are satisfied with the products or services you provide, they are likely to recommend you to their friends and family. Concentrate on giving your customers the best customer experience, let them know you appreciate them and tell them you always welcome referrals.
Finding companies that are complementary to your own, and proposing opportunities to work together is beneficial for your business. But you also need to take into consideration the fact that you can create profitable business relationships with your old or existing customers as well. If they are already familiar and satisfied with your products or services, they can easily consider you a trusted partner. This way, you can form strategic partnerships by providing them services they can use in their own business.
Offering free or discounted products is attractive to customers; this promotional strategy also gives you an opportunity to improve your marketing reach. However, it is crucial to state the start and end dates of your promotion. Everyone loves receiving free gifts, or free trials but instead of giving discounts to all customers, create several “conditions” for them. Some examples may include sharing your company page on social media or having a post with your company hashtag in it.
If you start caring about your customers, they will start caring about your brand. Regularly show your appreciation by listening to them, and addressing their needs. Remember that customers also want to connect beyond the professional level. They want to feel valued. So, little things, like sending “Thank You” notes after their purchase, or wishing them happy birthday via email, can make customers feel loved and appreciated.
Written by Daria Erina
Daria heads Business Development efforts at Say2B, a customer loyalty solution that costs nothing. Prior to this, she spent 10 years in various positions concerning consumer retail and consulting. Before taking on her current role, she spent 2 years doing her MBA in Marketing. Erina values people, their stories and honest relationships.
Website - //say2b.com/