Want to become the big player of the market? Are you planning to become the part of big leagues? Indeed the answer to these questions will be a positive one only. As everyone stepping in to the world of corporate and business as an entrepreneur or a start up has one vision and that is to reach the heights and become the part of the big leagues. However, the path is still invisible or not yet decided. There are several things that are the part of this success journey and 'Marketing' is one of the most important parts, which we are going to discuss here.
Marketing in itself is a vast world with numerous facets and one of the facets is local marketing. In any game of success it is always suggested to secure your back before entering into different territory and this local marketing helps in securing that back for you.
Unlike olden days every businessmen have the strongest sword now which is called as internet. 'According to a survey by Ask Your Target Market, 57 percent of consumers say that they would go out of their way to support a small business instead of a larger chain store.' So now you have the means as well as the willing customer base. So what is the next step?
Well the next step is to pursue your dreams and make it reality in the way you know along with the little guidance from our side. Here, we are not teaching you to walk rather we are guiding the smart ways to run, you already know how to walk we are guiding you about the next plan of action.
'Finding success locally is an absolute prerequisite for becoming a profitable and sustainable small business.'
Getting recognised is important. As if people don’t know about you then they won’t buy from you. So make sure to mark your presence on the online platform. The very first step in this direction requires a website. Create an attractive website which not only offer you visibility on the internet but will also help you broaden your reach across the globe.
After creating the website, you can make use of the numerous social media platforms floating in the market. Almost all the platforms like Facebook, Google plus, Google Maps, LinkedIn, Twitter, etc. are being used to promote the products and services. When others are making use of these social media platforms then why not you as well. The activity does not require too much budget or effort, hence you can do it in not time.
Anyhow before starting the marketing you need to strengthen your background and online presence so that people can see information about you with ease.
Never ever lose a chance to get a review on an online platform. Apart from your Google Maps or Google plus or any other social media account there are plethora of other websites which deals with reviews and helps in boasting the business. Websites like yelp, Angie’s List, TripAdvisor, etc. includes paid as well as non paying review posting websites which can help you in growing your business and creating a certain image.
It has been noticed that most of the customers do take a look on the reviews and the star ratings before using the services or buying the product from a company. So better keep your quality game A class so that the reviews are always positive or mixed to attract more and more customers on your shelf. It is the digital era and nobody steps back from making use of it then you should also step ahead and make use of the technology given to you in abundance.
Most of the businesses ignore this fact and face the downfall faster than anything. They don’t understand the meaning or importance of showing loyalty towards their local market or customers. Doesn’t matter who much global reach you have through your business, end of the day your local market holds your root and is your main bread and butter. So staying loyal to them will bring you more respect, customers and business.
'Local customers are not only important because they have the potential of becoming regulars. They are also important because they become your best marketers as well.' Trust us when we say that there is nothing better than 'word of mouth' marketing. Your local customers are your backbone which will save at any hurdle at any point of time. Hence showing them loyalty should always be your priority.
Local Means of Advertisement-
There are several forms of local advertisements available in the market and it can be great for your business if you will make use of them. Local newspapers, magazines, hoardings, mails, radios, billboards, etc. are some of the examples of the means which you can use to promote your business in the local market.
All these means are paid ones but offer a great reach in the local market and area. It grabs attention of the local community faster than any other mode or means. Catching up with the global customers through internet is great but you also need your own people to support you in your work.
Be a team player and try to help the other local businesses in your locality in the way you seem possible. It shows that you respect the work of small businesses and is there to have a healthy competition. Find the local businesses which offer complimentary products and services related to you and you can create cross- promotional deals with them.
'Cross-promotions are always a good idea, especially in local marketing.' There is always a better idea to create a good networking among other businesses. Plus you can offer deals to them which can benefit both of you in the long run.
Very few people understand the real importance of community and how it can help you in growing your business. The millions of consumers buying the products or services from you are aware enough about your regular activities. Apart from lucrative offers the next best thing they like about local businesses is their involvement in the community. These businesses bring employments, safety as well as security to the community and they appreciate it in their own way.
It is seen that the businesses involved in community and show social responsibility are far ahead in the race of success and are more appreciated. This step will bring the PR you want to have for your business.
We are not asking you to become a saint and give away everything you have but a little bit here and there through sponsorships and charity is a good way to give back something to the society which has a strong hand in your upbringing. This step will act as a positive activity on your part and will enhance your goodwill as well as image among the society.
Supporting a good cause will not only offer you a free advertisement but will also help you in gaining the respect of the people nearby you. We understand that you are a small business, so it will be hard to cough up funds for donations. However to support a cause you always have sponsorships where you don’t need to spend the actual money rather only the hard work and the feel. This will certainly help you in the long run.
Always remember your competitor has the similar tools as you have, it’s just the matter of usage of tools. The whole thing depends upon how you use the power of internet in your favour in the least amount of time. There is no wrong or right step, the story is all about who did it first and how. So be the first and the best.