Have you ever been scrolling through your Instagram feed and thought to yourself about how you’d love to make money on the app? It’s actually a lot easier than you may think, and that’s why we’ve written the ultimate guide for making money on Instagram. Below you’ll read all about how to do so and what it takes from you!
It might surprise you to hear that you don’t need tens of thousands of followers to make some money on Instagram. A lot of it depends on your engagement. If you have 100 followers and you’re getting 70+ likes per post and some comments here and there, you have a high engagement. If you have 10,000 followers and are getting a few hundred likes per photo, your engagement is rather low.
Brands look for high engagement, so they know people will interact with a post about their product. If you’re starting with low engagement, that’s okay! There are plenty of ways to raise it before you start making money.
There are a few different ways people make money on Instagram, and it can highly depend on your brand. If you post pictures of your outfit of the day, you’re more likely to get fashion brands reaching out to you. If you use your account to focus on your fitness journey, you may get supplement companies or work out gear brands reaching out.
Below are a few of the ways people make money on the popular social media app.
- Becoming an affiliate for brands and allowing your followers to use your code. They get a discount off the product, and you get a commission of sales.
- Sponsored posts from brands are the biggest way to make money on Insta. The brand will give you a product to advertise, and you make money based on engagement and sales.
- Selling your own creations on the app; this is great for artists and creatives.
- Selling your photos or presets, if you’re a photographer.
Those are a few of the most popular ways people make money on Instagram. Let’s talk a bit more about those in detail.
Almost anyone can become an affiliate. Becoming an affiliate means a company approves you to be an ambassador of the brand. For example, say you're an affiliate for a makeup company who gets a new makeup pallet. You let your followers know if they use your code when buying the pallet, they get a percentage off and will save money. For every sale that uses your code, you get a cut of the profit.
You can put the affiliate code in your Instagram bio for people to see as soon as they follow you, or if you have more than 10,000 followers, you should be able to add a swipe up feature to your stores and direct your followers straight to the site where they can purchase the product. People like when you are an affiliate for something you believe in, especially if it sends a good message to your followers. Keep this in mind when choosing who and what you want to be an affiliate for.
Having sponsored posts is the number one way to make money on Instagram. This one is a bit harder for a lot of people to achieve. Things like your engagement, the number of followers you have and how often you post can affect if you’ll be a good fit for sponsored posts. When it comes to posting sponsored content, people will pay even more attention to what you’re endorsing.
Products like appetite suppressants do not go well over with most followers and can negatively affect you on social media. You’d be surprised at what some people make per photo posted. On the low end, a lot of influencers will charge a few hundred bucks per post and even more if you have a larger following. Sometimes it can be hard to find brands to work with so feel free to reach other to as many as possible to increase your odds!
You don’t have to work with other brands to make money on Instagram. Many people use the platform to sell their own products, which can range from jewelry to clothing to paintings. People love supporting independent artists and companies, and social media is the best free advertising available.
If you plan on going this route, make sure to have a business Instagram account so you can track your analytics. Use plenty of hashtags that correlate to your product and follow similar accounts to get involved in the community. If you have a website, Instagram allows you to shop from the app when you post photos of your product, making it incredibly easy for the customer.
Believe it or not, you can use Instagram to sell your photos as prints, sell your presets or stock images. Which one you do is up to you, and if you’re looking to make the most money, you can do all three. Photography accounts are some of the largest followed accounts on the app besides celebrities.
If you already have people loving your photos, many of these people would love to have them hanging in their homes. Most photographers have other photographers following them, and this is who is going to buy your presets if you have them. Throw a poll up on your stories to see what people would be interested in purchasing and go from there.
There are several ways to make money on Instagram, and by now you’ve learned a few of the most popular. You don’t have to have a million followers to start getting paid. Make sure you post consistently and that your engagement is high and you’re already on your way to cashing in. Feel free to try all of the methods above to see which works best for you!