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management | 7 mins read

Hotel Management Software Is a Must for Hospitality Establishments

hotel management software is a must for hospitality establishments
Marie Fincher

By Marie Fincher

Every hotel needs to have the right management software in place if it's going to be able to run efficiently and provide the guest experience needed to turn a profit in today's market. Streamlining your daily operations and allowing guests to book online by checking room availability are just a couple of things that you need to do. With so many choices out there, it can be hard to know what to look for when choosing the best hotel management software for your business. So, let's take a look at what hotel management software is, and what it does so that you can get yourself right up to speed.

What Purposes Does Hotel Management Software Serve?

Whenever you think about investing in a new tool or service for your business, you need to know whether it's actually going to add significant value. If it does, then great; but if not, you could end up losing money while your competitors grow at your expense. Let's take a look at the some of the key purposes any new piece of software will serve.

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No More Manually Inputting Bookings With Hotel Management Software

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The great thing about automated bookings is that you can make them accessible to a whole host of different people without having to do anything. Your room availability will update online so that prospective customers can see if you have vacancies for the dates they need; this is a great way of preventing the dreaded issue of overbooking.

With hotel management software, you can alert the catering team and cleaning staff to a large influx of bookings. Hotel management software allows the team to plan and give visitors the kind of stay that will have them coming back for years.

Direct Bookings via Hotel Management Software Take Strain off Staff

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By enabling customers to book directly through your website, you free up the front of house staff from answering the phone to take new bookings. Many reservations are made online these days, so if it's not a facility you currently offer your guests then it's about time that you moved into the digital age; it will make more of a difference to your bookings than you think.

Hotel Management Software Will Manage All Your Other Channels

Good hotel management software will coordinate with all of the partners you use so that everyone is up to speed. With integrative hotel management software, you can ensure that you're able to meet any special dietary requirements, provisions for young children, and anything else that your guests have specifically asked for; perfect for providing the kind of personal service that will make your hotel stand out.

Online employee scheduling software that makes shift planning effortless.
Try it free for 14 days.

Some Kinds of Hotel Management Software Can Help Create Websites

Many hotel management software programs provide templates to create a website which is a clever way of enhancing your web presence while streamlining your organizational and booking procedures. Hotel management software is just what you need when you want to take your hotel in an exciting new direction.

The Benefits That Hotel Management Software Provides

In this section, we're going to take a close look at the key benefits of using hotel management software, and how employing a new system will revolutionize the way you go about running your business.

Spend Less Time on Repetitive Processes With Hotel Management Software

If you have a large number of repetitive tasks you need to do on a regular basis, then it's safe to say that you need to look into hotel management software. By being able to instantly take care of things like bookings and disseminating information to all relevant parties, you'll have more time to focus on your guests; this is perfect for ensuring that you give them the level of personal service they'll never forget.

According to Lewis Smith, Head of Technology at Trust My Paper, Technology is changing the way we do so many things, that you'd be forgiven for thinking that it's taken over. The great thing about new tech is that when you find the right tools, they can really help you streamline your business, and get loads more done.

Guest Relationships Are Easily Made With Hotel Management Software

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When a guest has to wait on hold for 5 minutes to make a booking, they're not going to be impressed, and the same is true for when they arrive after a long drive and want to check-in any delay is going to tarnish the experience for them.

By allowing your guests to instantly book online, and then check-in with the click of a button upon arrival, you're removing little pieces of friction that guests hate, which is what you need to avoid repeating the common hospitality mistakes too many hotels are guilty of.

Beat Your Competition When It Comes to Prices, Without Losing Money

One of the oldest tricks to use, when you want more customers, is to lower your prices. Of course, you don't want to drop them too much otherwise you won't be able to make any profit, and if you drop them too far, you could damage your reputation by losing credibility.

Great hotel management software will allow you to analyze what the competition is doing, recalculate your room rates, and see the impact on your margins, all with the click of a button. If you use the hotel management software the right way, then you could introduce intelligent, flexible pricing that will ensure your hotel is the go-to destination throughout the year.

The Key Functions That Hotel Management Software Can Provide

Functionality is what software is all about, so let's dive in and take a look at some of the key functions you will want to look for when you come to choose your new system.

Hotel Management Software Can Help With Daily Administrative Tasks

Seeing the big picture is something that can be hard to do sometimes, but you need to ensure you can do it if you want to give your guests the perfect night's stay. By being able to manage all of the repetitive administration tasks that so often fill an entire day, you'll have a lot more time to focus on the more customer-facing tasks. It'll also ensure that you never fall foul of human error and forget to update someone about the large booking you have next weekend.

Channel Management and Hotel Management Software

Managing all of the specific functions and departments that go into a successful hotel is a full-time job, so wouldn't it be great if you had an expert helping hand? By being able to quickly and efficiently disseminate information you'll be able to ensure everyone is up to speed, while also giving yourself more time to spend getting to know your guests. Trust us, they'll appreciate the personal touch and will think twice about booking a different hotel next time.

Online Booking and Pricing Tools and Hotel Management Software

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Offering every customer a chance to book online is something you need to be doing in 2019. Gone are the days when guests will wait for a callback to try and book a room over the phone. Now they want to be able to do it all from their phones, which is why online bookings are increasing.

You can also build in intelligent, flexible pricing so that you can stand the best possible chance of being fully booked throughout the year, just what you need when you want to be able to take the guesswork out of seasonal prices and group discounts.

Website Creation and SEO Are Benefits of Hotel Management Software

If you want to provide the perfect guest experience, then you need to understand that it all starts long before they arrive. An intuitive and easy to navigate website is the best possible business card for your hotel now that everything has moved online.

Choose management software that helps you to create a visually appealing website with great SEO, and you'll be able to attract more guests than ever before. Spend the time getting it right so that you can give the right impression by avoiding any annoying bugs and glitches, and the payoff will be significant.

Choosing the right hotel management software must be based on your needs and, of course, your budget. Once you have identified these, you can explore the software that will best meet them. Take the time to get it right, and you'll be surprised at how much extra you can get for your money when you shop around.

Once you have your new hotel management software system installed, get everyone trained up on it right away, and get busy filling up your bookings right throughout the rest of the year. Hotel management software is perfect for when you want to take your hotel in an exciting new direction.

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"Our customer's trust is what keeps us in business. They expect fresh tasting food with no threat of ill-born diseases. Zip HACCP keeps us compliant with HACCP and FDA regulations through its integrated temperature solutions, food safety assurance, and end-to-end task reporting. We also use Zip Inventory to save time on inventory counts and have much-needed predictability to our ordering process. The Hubworks business management apps are perfect for our restaurants."


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