What are the benefits of business intelligence?

The benefits of BI are that it provides insights, data, and information to both managers and employees in order to help them make decisions from a better, more informed position. BI also provides a number of marketing and sales benefits like helping target the right audience, and making use of complex graphs and charts to help create a strong, cohesive message. BI helps to give a more accurate prediction on which paths the company will take in the future.